Sakhawat Biton

Portfolio 8

Cancel Tobacco-WHO

Client: World Health Organization

Creative Director: t.sang

Art Director: Wellison Aires

Motion Design: Sakhawat Biton

“Cancel Big Tobacco!” is a hard-hitting advertising campaign launched by the World Health Organization (WHO) to expose the tactics used by tobacco industries to target the youth and policymakers who support them. The campaign’s aim is to create awareness, mobilize the youth, and demand policy changes to protect young people from the harmful effects of tobacco.